We breathe design, innovation, and sustainability into the everyday appliances that make your life a breeze.

The pursuit of innovation

Improvement is taking a kettle’s boil time from 2 minutes down to 1 second

We realized early on that hidden inefficiencies in the appliances running our daily lives actually cost us boatloads of money, time, and energy. Busy people need their tools to move with them, not the other way round. 

Designed + patented in London

Innovated in Britain, transforming every second

Our London-based design studio is home to a cadre of visionaries, creatives, and trailblazers. All research and development is performed in-house, backed by countless prototype tests, rigorous safety assessments and end user analysis before releasing any product to the masses.

Unleashed for universal impact

With every kilowatt wasted, a little tear forms in the earth’s ozone layer

When you purchase from us, you are not just being a good steward of our planet. You are holding the torch of championship for the move toward sustainable living